The ultimate lifestyle salon marketing book. Let's face it - the hair and beauty salon world today is nothing like it was five years ago. The world outside your salon has changed, being a great hairdresser or a brilliant beautician is not good enough for your salon to succeed anymore. If you want your salon to do more than survive you need to master the art of driving new business into your hair and beauty salon doors. This step by step guide to a lifestyle salon teaches you the only 3 ways to grow your salon: Get more bums on seats (more clients) Get bums on seats to visit more often (get the clients to return faster using their data base) Get bums on seats to spend more (the only way of doing that is to up the customer service value) This book is designed to help you with those three elements, using cutting-edge proprietary strategies and tools. Using the strategies in this book will make your salon stand out from the rest and give you the rewards that you deserve for all your hard work.